Starting out as a copywriter and having written two thesis on broadsheets' futures, it was only logical Zsombor left Hungary's prestigious ad/media magazine, Kreatív in 2010 to become a marketing guy at Vodafone. (No, it wasn't.) After making another u-turn, he became a member in the team that launched Forbes Hungary and spent three years as its writer and lifestyle editor. He now oversees Kreatív magazine and its online operation. He's an incurable magazine junkie, a firm believer of paid premium content and deeply curious about how independent reporting and broad audiences can meet in increasingly less free societies like Hungary.