Mar Abad is cofounder of Yorokobu magazine and the content company Brands and Roses. She is also Editor of Ling (Vueling’s inflight magazine). She has worked in Canal Sur Almería, La Voz de Almería, Agencia EFE (Madrid), CNN Atlanta (EEUU), Anuncios magazine (Madrid), Tele5 (Madrid) and Brandlife Magazine. She was also a contributor for Cinco Días, Esquire and Interactiva and Estrategias magazines.
She was part of the founding team of Zentropy (McCann Erickson’s digital company), Brandlife magazine, Yorokobu magazine and Brands and Roses. She has co authored Twittergrafía, el arte de la nueva escritura; Escribir en Internet, a guide for new media and social networks released by Fundéu; as well as Comunicación Slow, by Fragua Editorial. She is also the author of graphic books Escacalógico (2014) y Cromaticaca (2015).