Lara Ankersmit is Head of Digital Media at Dutch national broadcaster NOS where she is responsible for all the digital and mobile activities. As the Head of Digital Media she manages the development of innovative digital products and apps. Her focus is mainly on user experience, technical innovation and adaptation by a broad user base.
Lara started her career as a journalist followed by roles in advertising and publishing. Before joining NOS she worked on several web projects – ranging from profit to non-profit.