Molly is the Editorial analyst at The Economist, tasked with setting up a data practise in the Newsroom. The move comes as the Economist begins to produce more daily digital content alongside its current print offering.
Molly previously worked at The Telegraph in the Audience Development team as a Web Analyst for Editorial. Here she worked closely with the Editorial strategy for 'Premium' content, helping to define what type of content should be paywalled. Before that, she worked in an advertising insight capacity for the Daily Mirror, building audience profiles and pitches for clients.