Alfredo Casares is New Content Director at Diario de Navarra (Spain) a local media outlet where he founded an innovation lab in 2014. He is author of the paper "Journalism Innovation Lab: the contributions of indiscipline and multidisciplinarity with regards to the crisis of Media". He has also worked as City Editor for El Nuevo Herald (USA) and for the Spanish retail company El Corte Inglés. Graduated in Journalism, he studied a Master in Business Administration. He has been an associate professor of Journalism, Business Strategy and Communication.