Arelina Merakou is engagement editor at inside story, a Greek subscription-based digital medium that focuses on investigative journalism. Arelina is responsible for membership engagement by ensuring that current subscribers are satisfied and involved, and by reaching prospective members via all available communication channels, offline and digital. She is project manager for #YourStory, an experimental collaborative journalism initiative aiming at the direct involvement of readers and the co-creation of articles. Previously, she worked as a digital communication specialist at the Greek National Hellenic Research Foundation. She is seeking new ways to make journalism a two-way street.