Florian Ahle is a global Brand Evangelist and Auto brand marketing expert. He has worked with Google in different roles with some of the world's leading brands. In addition to digital transformation in marketing, Florian is also Innovation Partner Lead for Automotive innovation topics such as AR / VR and Voice Assistant. He also teaches as Brand Evangelist and Lead Facilitator for the Google Digital Academy in London and the #IamRemarkable initiative. Prior to joining Google, he held various senior management positions in BMW Group marketing.