Gert-Jaap Hoekman is the editor in chief of NU.nl, the biggest newssite in the Netherlands. In the three years he has been working at NU.nl, the 15 year old digital only newsmedium has shifted from desktop to mobile – attracting over a billion pageviews every month. NU.nl still is known for it’s quick, lean and mean news converage, but has also introduced more sections with background information explaining the news. Gert-Jaap’s history is in magazine journalism. He worked for ten years at Nieuwe Revu, started as intern, ended as editor in chief.