Lara leads the 50:50 Project, the BBC’s biggest ever collective action on increasing women’s representation in its content. Over 500 production teams across the BBC are signed up to the voluntary initiative, covering departments from News and Sport to Music and Entertainment.
The 50:50 Project uses a self-monitoring data system to affect change and ensure a wide range of views and opinions in its programming. Outlets include the flagship BBC TV News bulletins at Six and Ten, BBC Sports News, CBBC’s Newsround, and The Graham Norton Show. Lara’s role supports these teams to achieve their targets and drives expansion of the project across the BBC.
The project has been so successful, that the BBC has shared its methodology with other media organisations and is now working with more than xx external partners to help them replicate the project. These include The Financial Times, ABC News, STV and Fortune. Lara has always felt passionately about reaching underserved audiences. Before joining the 50:50 Project, she was the senior journalist and output editor for BBC Africa’s first-ever youth programme, BBC What’s New. Having spent much of her professional career as a journalist at the BBC, Lara has also worked as a producer at Sky News and in business development for tech startup WeddingPlanner.co.uk, the UK’s No.1 ranked wedding planning website.