Esra is a senior editor for digital at German public broadcaster DW. Prior to joining DW, Esra worked as a digital consultant at the BBC, working across a variety of presences. She led the World Services YouTube team across 20 languages, leading to record breaking growth and nomination for best digital team at the British Media awards in 2016. She has significant experience in digital transformation across news and currentaffairs, particularly in social video and off site growth and development. Prior to the BBC, Esra was with Al Jazeera in Qatar and Turkey and UNICEF and UN headquarters working in new media/communications throughout. She’s also a former national team athlete, representing Australia in Ice Hockey.