Barbara Sgarzi is a journalist, blogger and expert in communication and digital publishing. She teaches Social Media at Sissa University (Trieste), at Università Statale di Milano (Master in giornalismo W. Tobagi) and at Master in Digital Marketing, Il Sole 24 Ore. She works for several Italian companies as digital consultant and trainer and taught digital journalism, blogging and social media to Condé Nast and Corriere della Sera/Gazzetta dello Sport newsrooms. Previously, she managed the start-up of Yahoo! Italia in 1998, the launch of Cosmopolitan.it and Leonardo.it and she oversaw the restyling and relaunch of Donnamoderna.com. She’s a columnist for Donna Moderna, writing on online reputation and social recruiting. She wrote Social Media ed editoria (2014) and Twitter, news e comunicazione (2012).