Isa Sonnenfeld leads the Google News Lab for the DACH region. In her role she works with publishers, journalists and media startups to drive innovation in media, focussing on data-driven storytelling and experimentation in fields of Virtual Reality. Before joining Google in October 2015, she was Head of News, Government & Politics at Twitter Germany for 4 years. She has considerable experience in PR and the startups world. Last year, Isa Sonnenfeld also founded #rolemodels, a series of events to connect women in leading positions with the Berlin tech community. You can reach on Twitter @Isasun.