News Impact Summit - 26 September 2016

Helsinki

Personalisation, Immersive Experience & Digital Transformation of News

Personalisation, Immersive Experience & Digital Transformation of News


On Monday 26 September 2016, the sixth edition of this year’s News Impact Summit series will be organised in Helsinki, Finland (#NISHEL). The summit will be held at the Scandic Park Hotel Helsinki (Address: Mannerheimvägen 46, 00260 Helsingfors, Finland) and will focus on the theme “Personalisation, Immersive Experience & Digital Transformation of News”. It is the first time the series is coming to Finland, and the second one in the Nordic countries. 

Co-organised by the European Journalism Centre (EJC) and the Google News Lab, in collaboration with the Finnish Broadcasting Company Yle, this one full-day free public event will cover various aspects of innovation in journalism, from personalised content distribution models to VR and 360° storytelling, as well as the techniques for UGC verification and a technology-assisted method to write better headlines. The programme also includes a session dedicated to the coverage of Russia and a viewing session to discover the unknown world of VR/360° journalism.

Sign up now for this free event open to all journalists, editors, newsroom managers, entrepreneurs, developers, designers, and J-school students. We welcome any creative minds who are/want to become part of the future of digital journalism. 

Tip: We will be giving away a Google Cardboard to all the attendees. Don't miss the opportunity!

Venue:
Our event will take place in the conference room "Vision" at Scandic Park Hotel Helsinki.
Address: Mannerheimvägen 46, 00260 Helsingfors, Finland

  • Some of the topics we will be covering are:

    • How are innovative media houses boosting their audience reach by personalising the content distribution?
    • Why and how can VR and 360 videos enhance the way we tell stories? What are the best practice examples using Google Photosphere, 360° videos and Cardboard?
    • How should one verify user-generated contents and propaganda during breaking news? What are the lessons learned from the recent events such as the Nice and Brussels attacks?
    • How tools like Bandito, a product from The Washington Post help editors write the most digital-friendly headlines?
    • What can we learn from the successful online journalism pure players like De Correspondent and Long Play?
    • What are the next new things from the perspectives of the strategists and progressive thinkers from the leading media

    Programme

    08:45 - 09:30
    Registration (& Good Morning Breakfast)
    09:30 - 10:00
    Opening Remarks
    Wilfried Rütten
    European Journalism Centre
    Matt Cooke
    Google News Lab
    10:00 - 11:00
    Keynote Panel - Personalised Content Distribution Model: What’s Working?

    Personalising the way news is delivered is nothing new, but how the leading media have approached this in the most successful way to increase the audience engagement? This session features 4 media houses, namely Quartz, NPR, Yle and Adresseavisen to discuss their personalised content distribution models and what they have learned from their tested strategies.

    11:00 - 11:15
    Lightning Talk - Starting with “Trump Votewiser”: How de Volkskrant Looks Beyond News with Digital Interactives

    Making your content unique is one thing; displaying your unique content is another. De Volkskrant, one of the leading Dutch newspapers, has been creative with not only the topics they cover but also how they deliver them, including the recent Trump Votewiser, a tool that proves the presidential candidate’s inconsistencies.

    Kustaw Bessems
    de Volkskrant
    11:15 - 11:30
    Coffee Break
    11:30 - 12:15
    Breakout Session - Google News Lab: Immersive Storytelling

    There are many new Google tools such as Youtube 360° and Photosphere that support journalists to tell complex uncovered stories. These tools often allow media to give an audience the experience that they cannot get otherwise. How do the leading media houses use these Google tools to tell stories in innovative ways?

    Matt Cooke
    Google News Lab
    11:30 - 12:15
    Breakout Session - UGC Verification: A Crash Course

    Today’s journalists can take advantages of social media to detect early signs of breaking news. But it’s not an easy task to scan through a high volume of contents and verify them within a short period of time. Even worse, journalists often take unethical approach when contacting eyewitnesses. What are the principles and steps to take so that you don’t end up being an “unethical journalist”?

    Fergus Bell
    Dig Deeper Media
    12:15 - 13:15
    Lunch
    13:15 - 13:30
    Lightning Talk - What We Learned from Sourcing and Verifying the Nice and Brussels Attacks

    A series of attacks that took place earlier this year surprised many newsrooms in the world. Especially being near to the epicentre and subsequently becoming the main source of information for the rest of the world is unbearably challenging. What can we learn from VRT, the Belgian public broadcaster, from their own experiences and how are they approaching digital sourcing and verification after the Brussels attacks?

    13:30 - 14:00
    Expert Session - Headlines Meets Algorithm and Tips for Connecting with Digital Audience

    The Washington Post has developed its own headline-testing algorithm tool that helps editors identify the best headlines for online news and features. How does it work, and what are the sound tips for the editors and journalists to better connect and engage with digital audience through headlines? Doris shares some of the insights from the Homepage Editor point of view.

    Doris Truong
    The Washington Post
    14:00 - 14:15
    Break + Room Change
    14:15 - 15:00
    Breakout Session - Next Generation Journalism: Tips from Successful Online Pure Players

    While many journalism startups are launched everywhere in the world, only a few end up remaining in the market. De Correspondent, the most successful online pure player in the Netherlands, and Long Play, a Finnish equivalent, are the examples of the most successful journalism startups in Europe. What are their content strategies and how do they collaborate with the audience?

    Maaike Goslinga
    de Correspondent
    14:15 - 15:00
    Breakout Session - Helsingin Sanomat's Data and Interactives Strategies and Its Future

    Helsingin Sanomat has been spearheading the world of data journalism in Finland and Europe. Especially in the recent years, they have been focusing more on how to engage with the audience through interactives and visually engaging data stories. The most-read Finnish newspaper will share some of the recent examples of the data stories and interactives, and unveil the next steps.

    Esa Mäkinen
    Helsingin Sanomat
    15:00 - 15:15
    Break + Room Change
    15:15 - 16:00
    Panel - From Verification to Protection: Handling Coverage on Russia

    Covering Russia-related topics is increasingly becoming challenging especially in the digital sphere; more and more journalists have become the victims of online trolls and phishing attacks. It has also become common that Russian hackers spread propaganda on social networks. What are the trends witnessed by the expert journalists and how can we protect ourselves and our sources in the digital environment?

    Fergus Bell
    Dig Deeper Media
    16:00 - 16:45
    Conversation: Storytelling through Experience: Focus on VR and 360°

    The year of 2016 has witnessed Virtual Reality as the big technology trend. Newsrooms in Europe have also started to explore the opportunities with 360° videos during protests and special events, but also have created VR stories to allow audience experience something that they cannot experience in a real life. This session will debate the opportunities and challenges with the world of VR and 360° videos.

    Synes Elischka
    Virtual Cinema Lab at Aalto University
    Emmi Jouslehto
    Robust North
    16:45 - 17:30
    Casual (But Serious) After-Hours Session
    Rina Tsubaki
    European Journalism Centre
    Mattia Peretti
    European Journalism Centre

    Venue

    Loading map...

    Scandic Park

    Confirmed Speakers

    Zach Seward

    Quartz

    Doris Truong

    The Washington Post

    Matt Cooke

    Google News Lab

    Ingeborg Volan

    Adresseavisen

    Margo Gontar

    StopFake.org

    Esa Mäkinen

    Helsingin Sanomat

    Jessikka Aro

    Yle Kioski

    Kustaw Bessems

    de Volkskrant

    Thomas Seymat

    Euronews

    Maaike Goslinga

    de Correspondent

    Johanna Vehkoo

    Long Play

    Wilfried Rütten

    European Journalism Centre

    Emmi Jouslehto

    Robust North

    Synes Elischka

    Virtual Cinema Lab at Aalto University

    Fergus Bell

    Dig Deeper Media

    Rina Tsubaki

    European Journalism Centre

    Mattia Peretti

    European Journalism Centre

    Who is attending

    Jukka Holmberg

    Viestinnän Keskusliitto / Finnmedia
    Finland

    Daniel Schildt

    Freelancer
    Finland

    Helene Juhola

    Media Industry Research Foundation of Finland
    Finland

    Nazanin Gifani

    University of helsinki
    Finland

    Anne Tastula

    Kansanvalistusseura
    Finland

    Juha Honkonen

    Etelä-Suomen Sanomat
    Finland

    Timo Kämäräinen

    Yle
    Finland

    Raisa Koivusalo

    Haaga-Helia University of Applied Sciences
    Finland

    Pamela Kaskinen

    Yle News
    Finland

    Jani Savolainen

    Iltalehti
    Finland

    Mari Manninen

    Helsingin Sanomat
    Finland

    Woitek Konzal

    The Paradise of not Having to Care
    Germany

    Sari Veikkolainen

    Yle
    Finland

    Esa Sirkkunen

    Research Centre COMET, Unversity of Tampere
    Finland

    Maria Tolsa

    Yleisradio
    Finland

    Join the News Impact Series


    }